R. Gaines Baty Associates Announces Corporate Appointment

Sr. Director of Corporate Communications

 

DALLAS, Texas – R. Gaines Baty Associates, Inc. (RGBA) recently completed a retained search for a new strategic communications executive for Express Scripts, one of the nation’s leading Pharmacy Benefit Management (PBM) companies. 

 

Ms. Betsy Heck, Express Scripts’ newly appointed Sr. Director of Corporate Communications, will deploy her creative talents to help define and execute Express Scripts’ cohesive marketing communications strategy, promote enterprise-wide consistency, drive Express Scripts’ powerful message throughout the marketplace, and assist in the evolvement of the company’s compelling brand image. She previously served as Account Director for Goodby, Silverstein & Partners.

 

“It’s a pleasure to work with Express Scripts. We’re honored to represent all parties creating this positive outcome,” R. Gaines Baty states.

About:

Express Scripts, Inc.

On behalf of thousands of employers, government agencies, union organizations and health plans as well as millions of consumers nationwide, Express Scripts processes millions of prescription claims each year.  The Firm is widely recognized as a leader in Pharmacy Benefits Management.  Through extensive, ongoing research and innovative programs, Express Scripts continues to help make prescription drugs safer and more affordable.  Learn more about Express Scripts value-based services:  www.express-scripts.com.

R. Gaines Baty Associates, Inc.
Established in 1977, RGBA is best known for recruiting difficult-to-find leaders, across the US, to help clients drive important business growth and/or turnaround initiatives.  Consulting Management, IT Management, Outsourcing Management and Healthcare IT Management highlight the firm’s core specializations.  RGBA is based in Dallas, Texas.
www.rgba.com